ACY Securities, a multi-asset brokerage based in Australia, has inked a sponsorship deal with horseracing club the Australian Turf Club (ATC), the company exclusively told Finance Magnates.
ATC is one of Australia’s most exclusive thoroughbred horseracing clubs and the organizer of the world’s richest race on turf, The Everest. The racing event is scheduled to be held in Sydney on October 17.
Sports Fans Are Potential Traders
With this deal, the brokerage will become the official trading sponsor of the ATC, and the club will put the broker’s branding on its Victory Vein Plate as the ACY Securities Victory Vein Plate, which will take place at race number 1 at The Everest.
This sponsorship will be a major branding opportunity for the brokerage as millions around the globe will watch the racing event.
Regulated by the Australian Securities and Investments Commission (ASIC), ACY Securities offers trading services for several asset classes, including forex, commodities, indices, and equities contracts for differences (CFDs).
Earlier this year, the brokerage rolled out its with stocks, covering hundreds of stocks through exchanges like Nasdaq, the New York Stock Exchange (NYSE), and the Australian Stock Exchange (ASX).
The brokerage also signed , an Australian star soccer player, as its global brand ambassador for two years, starting this year.