We believe you have already experienced that most marketing agencies are similar in their list of services offered. But, is a breakthrough in the industry.
It combines advanced AI technologies like Double Click smart buying with a wide range of branded placements: from popular apps, websites, and games to all the top online media, like Esquire magazine.
Financial companies and international forex brokers have specific marketing needs in a highly volatile and competitive environment.
You probably know not by hearsay that in order to achieve at least the same clients’ statistics as a year ago, you need to work twice as much and show remarkable ingenuity.
How to attract new clients, get them interested in your brand and turn it to their favorites?
How to make your ads as visible as possible against the competitors’ banners and show them only to extremely targetted users without overpaying for ineffective actions?
Answers to all these questions are realized in the best Mobiblade practices, which are hardly used in full by any other marketing agency specializing in the financial sector:
You can also rely on Mobiblade for in-deep Media analytics, turnkey digital Chinese market entry, and even global sponsorships.
The agency itself is the official sponsor of the award-winning ‘Valkyria’ Sailing Team (Cyprus), demonstrating in practice that it is another quality way to increase brand awareness.
Mobiblade’s list of media partners also speaks volumes: The Guardian, Bloomberg, SkyNews, Marie Claire, Men’s Health, Yandex, Baidu, Facebook, Tinder, Viber, TikTok, Yahoo, Rambler, Criteo, leading influencers – even on the Chinese market – and many more.
Double Click to Success
One of the most progressive Mobiblade tools worth talking about is Double Click by Google with flexible customization, two-layer retargeting capabilities and launching a multi-step media storytelling campaign.
All while lowering overall costs and continuous AI-driven optimization.
Double Click effectiveness is clearer on the real examples from ‘Think With Google’ portal:
Incredible Marketing Opportunities
The impressive campaign performance is also achieved through advanced retargeting capabilities.
For example, you can tune in to visitors of a competitor’s website and add extra layers like their interests, gender, age, geo, etc. to reach the most accurate audience with high-performance CVR.
The next advanced level is the level-up features of creatives. In the DoubleClick system, your banners can contain such variable elements as a time of day, dynamic hashtag, current weather indication, user’s gender, and much more.
Also, media banners can contain links to diverse LPs, consist of several files, and support such additional functions as voting with a choice of answers, a ‘share with friend’ button, and so on.
It turns out that each ad adapts to the user, becoming more attractive and clickable for him.
You can also personalize remarketing campaigns by adding product information to your banner based on past user actions.
For example, air ticket sellers can indicate the date of the return flight or the number of days before departure, while sellers of women’s clothing can indicate the color of a dress that a site visitor has already added to the cart.
This kind of personalization makes it easier to remember that you have already visited this site, or that it is time to go on vacation or to fund a trading account with the brokerage company.
After a successful interaction with a user, you can enable Look-a-like targeting by selecting people with similar interests. The likelihood that they will also want to interact with your offer increases significantly.
Moreover, cross-platform attribution allows you to get data on the most resultative channel (mobile, desktop, tablet, etc). This makes it easier to optimize user acquisition costs and continuously increase the conversion rate.
Additional Programmatic Features
It is no coincidence that Mobiblade offers Double Click as an advanced programmatic instrument. It is all about the unprecedented quality of the tools and the placement sites provided.
– Only web and mobile platforms with high-quality content can become members of the DoubleClick network. This allows it to increase the effectiveness of advertising and avoid unnecessary costs with the advertising itself, which becomes noticeable and attractive.
– The system prevents direct competitors from showing ads on the same page.
– The number of ad impressions per user is also limited, which allows them not to get tired of your ads.
– The advertising storytelling mode allows it to warm users up, systematically leading them to the target action.
– Full transparency of campaigns, continuous in-depth data analysis, and step-by-step budget control.
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Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates.