Westpac Appoints Chris de Bruin as CEO for Consumer Division

The Westpac Group, , announced this Monday that it has secured a new Chief Executive Officer (CEO) for its Consumer division – Chris de Bruin.
Formally based in Dubai, Bruin takes on the leading role from Deem, one of the largest non-bank financial institutions in the Middle East, where he is currently CEO. He brings more than 24 years of experience in the financial services industry.

Before he was leading Deem, Bruin spent one year as President of Digital Platform at Zafin where he was based in Toronto. Prior to this, he spent 13 years at , joining the company back in 2003.
Chris de Bruin to Join Westpac in Early 2021
Bruin will take over the reins of Westpac’s Consumer division in early 2021, the bank’s statement released today said, subject to regulatory approvals.
Commenting on the appointment, Westpac Group Chief Executive Officer, Peter King, said in the statement: “It’s a pleasure to welcome Chris to the Group Executive team.
“Chris has extensive experience in consumer banking, including leading the global retail distribution and product portfolios, as well as several regional consumer businesses, of a multinational bank.
“He also has a strong background in fintech and digital banking, which will be particularly valuable as we work to enhance our digital capability and better meet customers’ changing needs.
“I’d also like to thank Richard Burton for his contribution as Acting Chief Executive Consumer. Richard has done a great job continuing to drive the business, and he will continue to remain Acting Chief Executive Consumer until Chris commences.” 
During the 13 years that Bruin was employed at Standard Chartered, he held various roles across Asia and the Middle East. His most recent role was Global Head of Retail Products & Digital Banking.
In this role, Bruin was responsible for overseeing the strategy, development, delivery and competitiveness of the bank’s portfolio of deposit, lending, card and payment products.
In addition to his career experience, Bruin holds a Master of Business Administration from the University of Cape Town. Furthermore, he achieved a Bachelor of Science (Hons) in Biochemistry and a Bachelor of Science (Natural Sciences) from Stellenbosch University in South Africa.

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