Standard Chartered announced this Monday that it has created a new role to try and capitalise on the opportunities from the Guangdong-Hong Kong-Macao Greater Bay Area, creating the role of Chief Executive Officer, Greater Bay Area.
Taking on this role is Anthony Lin, who currently works as the Chief Executive Officer, Taiwan at Standard Chartered. Lin will commence the new position on the 1st of October 2020.
Together, Lin will work with the other two CEO’s to lead and drive the strategy in the Greater Bay Area. According to the statement from British , the three will also work together to strengthen the cross-boundary cooperation of various businesses.
Commenting on the appointment Benjamin Hung, Regional CEO, Greater China & North Asia and CEO, Retail Banking & Wealth Management said in the statement: “The Greater Bay Area is a strategic agenda of primary importance to Standard Chartered. The appointment of the CEO of GBA reflects our long-term commitment in the Greater Bay Area, where financial and economic activity growth is creating greater demand for cross-boundary services due to favourable policies.
“With Anthony’s extensive banking experience, we hope to further strengthen our cross-boundary expertise and fully capitalise on opportunities arising from China’s opening and RMB internationalisation to provide seamless and innovative banking services for individuals and corporate clients in the Greater Bay Area.”
Anthony Lin joined Standard Chartered in 1995
Lin has more than 25 years of experience in the banking sector. He joined Standard Chartered in 1995 as a management trainee. During the past couple of decades with the bank, he has held a number of key positions across retail and corporate banking segments in Hong Kong and Shanghai.
After leaving Standard Chartered in 2013, Lin branched out to other top financial firms. In particular, he served as the President, China, Bank of America, N.A. He also held a key position in operations in China.
When he returned to Standard Chartered in 2017, he came back to take on the role of CEO of Taiwan. According to today’s statement, in this role, he has been instrumental in transforming the bank’s local franchise.