Becomes Southampton FC’s Main Sponsor

Southampton Football Club was rescued by cryptocurrency-based sports betting platform as it becomes the club’s new lead shirt .
Announced this week, the deal was inked in a short notice following the abrupt departure of the club’s earlier partner LD Sports. The Chinese startup signed a three-year sponsorship with the football club last summer.

“We are absolutely thrilled to announce this sponsorship deal with one of the Premier League’s most ambitious teams,” Tim Heath, co-founder and CEO of Coingaming Group, the operator of, said in a statement. 
“ shares the club’s desire to disrupt its industry and increase its global reach. We’re proud to be able to contribute to the Saints and support such a prestigious team which has been around for nearly 135 years!”
Sports sponsorship remains a lucrative marketing method
With this partnership,’s logo will be featured on the front of the English club’s shirts for both its first-team and the Under-23 team. The partnership deal between the two will cover the 2020/21 .
The club or the sports betting platform did not reveal the details of the financials, however, given the situation, the odds were in the favor of
“We are delighted to welcome as Main Club Partner,” Southampton FC’s chief commercial officer, David Thomas, said. “ have redefined the online betting space by combining cutting-edge technology with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast, and fair gaming experience.”
“The club will work with and our local community to promote this important social responsibility message over the course of the upcoming year.”

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