Wirecard, a German digital financial technology firm, and FC Bayern Munich Basketball announced today their long-standing partnership, which is initially set to run until summer 2022. Wirecard will serve as a platinum partner of FC Bayern Munich Basketball during this time.
Wirecard and FC Bayern Basketball have been working closely together in the development of digital payment solutions and related additional services, according to the firm’s statement.
The partners intend to develop projects aimed at giving fans of the German basketball champions, FC Bayern Munich Basketball, new and innovative fan experiences. In the future, fans can expect a new kind of customer experience thanks to innovative payment and value-added solutions. In its mission to drive forward the digitalization of professional sports, Wirecard intends to support more teams going forward. Wirecard is kicking off this endeavor via its cooperation with FC Bayern Munich Basketball.
Supporting the team
The ongoing cooperation between Wirecard and FC Bayern Basketball will be on show during the final tournament of the German Basketball League. The current season of the German Basketball League will end in Munich in June with a 10-team tournament. Wirecard will support five-time German champion FC Bayern Basketball in its efforts to win another championship title.
“We are delighted to have Wirecard’s support in bringing the current German Basketball League season, which has been held under extraordinary circumstances this year, to a close. We are confident that we will carry out many exciting projects together over the next few years,” said Adrian Sarmiento, chief business officer of FC Bayern Basketball.
Driving forward digital initiatives
“It is a pleasure for us to support FC Bayern Munich Basketball in the final tournament. We wish the team all the best and great success in achieving its goals, along with many more exciting games for fans,” added Marco Raab, EVP Global Marketing at Wirecard. “We are convinced that, through this cooperation, we will successfully drive forward numerous digital initiatives with high added-value for fans and the club, and as a result will be ideally positioned to further serve the sports sector in years to come. With our innovative solutions we want to offer fans an enhanced payment journey and an optimized customer experience.”
Christian Reindl, EVP sales retail at Wirecard said that the cooperation between Wirecard and FC Bayern Munich Basketball includes a wide range of innovation projects developed specifically for the professional sports industry.
“The core objective is to enhance the fan experience while generating new sales revenues and creating added-value for sponsors and fans,” Reindl concluded.