Coinbase Publishes Its Institutional Strategy, as the US Competition Rises

Coinbase,, released a statement this morning regarding its institutional service offering. The statement lays out five core principles that the firm says will guide its institutional service offering.
Today’s announcement comes just a few months after Coinbase announced that it was launching a set of products for institutional clients. These include an institutional-grade trading platform, custody services and an improved pool of liquidity.

Today, we’re sharing a set of core principles that will guide our institutional business. This set of fundamental beliefs will act as our North Star as we design, develop, and operate our institutional suite of products.

— Coinbase (@coinbase)

The five core principles released this morning are fairly innocuous. In fact, they seem more aimed at promoting Coinbase’s institutional products, and reassuring potential institutional clients, than anything else.
Given how discerning Finance Magnates‘ readership is, I’m sure you can determine the ins and outs of the five principles, which are as follows:

As noted, these seem to be aimed at reassuring institutional investors that Coinbase can provide the necessary setup in which they can trade. Such reassurance may be necessary, not just because of the ‘wild west’ feel of cryptocurrency markets, but because Coinbase is facing stiff competition from other American firms.
Beating the competition
A report this Tuesday from the Financial Times indicates that bitcoin trading with the Chicago Mercantile Exchange (CME) has over the past twelve months. Trading in bitcoins futures trading now stands at an average of BTC 30,000 per day.
CME is not the only firm to have jumped on the cryptocurrency bandwagon. Chicago Board Options Exchange (CBOE) has also allowed clients and is averaging BTC 5000 per day.
Both firms are offering bitcoin futures and not, as Coinbase does, spot trading. Nonetheless, CME’s average daily trading volume is almost three times as high as Coinbase’s average of BTC 11,000 per day.
If Coinbase is serious about entering the institutional space, it seems plausible that they too may start to offer futures in cryptocurrency trading. Moreover, they will certainly wish to capture some of CME and OBOE’s client base. Whether they will succeed is likely to depend on whether or not they can put those five principles into practice.