ADSS Secures Ashraf Elgarf as its Head of Sales Trading – UK

ADSS has just announced its latest senior appointment, this time on-boarding Ashraf Elgarf as Head of Sales Trading for its UK business. Mr. Elgarf joins ADSS with a lengthy resume, including fifteen years of experience in the financial services space – in this capacity he will be based out of London.
ADSS has had its sights on growing its business in the aftermath of the , which have abruptly redefined the retail brokerage space. In light of these changes, ADSS has opted to diversify its product range and clientele, culminating in new hires and strategies. The hire of Mr. Elgarf helps accomplish this feat, which will now fortify its London operations.
Mr Elgarf joins ADSS with over fifteen years of collective experience – this includes an emphasis on multi-asset sales and trading execution. More specifically, his role at ADSS as its Head of Sales Trading for its UK will see him spearhead a high net-worth sales trading desk in the London office.
In the new role he will be responsible for expanding the product range to cater to a more diverse range of clients. Paul Webb, CEO at ADSS London, commented: “The hire of Ashraf is a very strong indication of ADSS intention to grow its business post ESMA rule changes. Following the recent regulatory changes, ADSS has looked to diversify its product range and client base, with this hire being an important part of its plans.”

Prior to joining ADSS, Mr. Elgarf worked at IG for over a decade, having risen through the ranks of a multitude of execution-led roles. During his tenure with the group, he ran the company’s execution trading desk as well.
“Ashraf brings a wealth of knowledge and experience to the business and his impressive track record in this space is key to the diversification of the London office. The Firm is committed to growing in this area as signified by its recent successful EUR730k license application, and the Firm is focused on growing this team to service professional clients over the coming months,” Mr. Webb added.
Indeed, “ADSS will continue to invest heavily in its technology, particularly the OREX platform, supported by recruitment of senior experienced professionals across the business to help diversify the firm in an ever more challenging regulatory environment,” reiterated Mr. Webb.