Famous Brokers Rebrand as the Industry Marks SNB Anniversary

The most important stories of the past week involved new offerings as well as established names in the industry trying to reinvent themselves with fresh brands to better reflect their message or start anew without old baggage.  Meanwhile, throughout the week we published articles showing what the industry has learned from the SNB crisis just as the drop in oil prices and stronger greenback lead many to fear we might see a repeat with other pegged currencies soon.

Good week for oneZero

On Monday, one of the biggest brokers in Singapore, . It will use oneZero’s hub solution to gain access to execution and access to price aggregation software delivering price feeds from a number of leading liquidity providers.

A couple of days later , opening new doors for PoP relationships. Clients of oneZero will get direct access to their liquidity via API, using a new module aimed at closing the technology gap between the retail and the institutional spaces.

Iron Giants

On Tuesday we reported that IronFX Global Limited is continuing to acquire different trading names, another sign that the company is aiming to rebrand its business. The names FXGiants, OptionTitans, FXWin and FXOptim .

The reputation of the brokerage has been tarnished in recent months after the company suspended withdrawals for a number of its clients and claimed that some of its customers had violated its terms and conditions.

Still Easy

On Wednesday it was officially announced that the online brokerage easyForex, founded in 2003 and operating in 160 countries, has from December 1st 2015 .

The firm’s organizational structure has not changed in any way as a result of the rebranding and it maintains the same employees, leadership, regulation and global presence as before, according to the announcement.

SNBomb a Year on

On Thursday we offered a recap of all the articles in the series that Finance Magnates published during the week examining the SNB event and its effect .

Our coverage of the grim anniversary culminated with an  He explains how GAIN Capital made moves more than a year before the SNB event, meaning that the blow for the firm was softened, and how he is surprised at how slow the industry has been at adopting risk management policies following the crisis.

Ruble Rollercoaster

On Friday we reported that after the Moscow Exchange announced a hike in margin requirements, the retail foreign exchange and CFDs broker .

The new margin requirement implemented by the dealing desk of FxPro on the Russian ruble is 10 per cent, and will become effective starting from next Monday, January 25th at 10:00 AM.

Hedge Managers Just Want to Have Fun

Last Friday Finance Magnates broke the news that one of the most controversial Financial Conduct Authority (FCA) regulated hedge funds, Ebullio, . With the fund’s dismal performance over the years, the official closing comes amid growing uncertainty in the commodities space. When asked to confirm the closure by Finance Magnates, the founder and Managing Partner of Ebullio, Lars Steffensen stated: “It’s just not fun being a hedge fund manager any more”, citing a tough capital raising environment.

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