Teddy Sagi, a leading businessman in the online trading and gaming arena has expanded his conglomerate with the addition of glipsa, a player in the growing mobile-ad space. The billionaire’s listed firm, Market Tech Holdings, will take a controlling stake in the mobile-ad agency worth $77 million.
The move follows on from one of the Mr Sagi’s new firm enhances the entrepreneur’s position in the world of technology, after taking Playtech to IPO, the successful entrepreneur has been involved in several leading names in the fintech sector, with glipsa taking the portfolio into the thriving mobile sector.
glipsa, a German-based firm with international offices was established six-years ago by Gary Lin, the agency has a diversified client-base with leading gaming firms such as SEGA on its list.
“This strategic investment helps us in realizing our vision – to help people discover brands and products that enrich and empower their lives through mobile advertising,” said glispa Founder and CEO, Gary Lin in a statement.
Mobile advertising is one of the fastest growing areas for marketers and Mr Sagi has hit the nail on the head as Google, the world’s largest search engine plans to roll out new critical changes that aim to support mobile phone usage.
On its blog, Google stated: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Marketers and web-developers will need to adhere to new conditions as per the guidelines which are crucial to the functioning of a firm’s website.
Mobile trading has grown sporadically in the FX and CFD markets with most providers offering a mobile-friendly platforms,.
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