60% of retailers do not use site searches to boost their own marketing programs. That same 60% do not use their Ecommerce site to promote customer loyalty.
These figures more are from new report “Top Missed Marketing Opportunities for Retailers Revealed”. The report consists of survey which was held in front of 160 Ecommerce merchants and professionals between the months of September and October 2013.
Along with the survey SLI Systems has also created an infographic showcasing prominent mistakes Ecommerce retailers are making when it comes to online promotion.
Below is the infographic. A copy of the full report from SLI Systems can be downloaded .
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