comScore Inc., a global leader in digital measurement and analytics has recently released their Retail ecommerce spending report for Q3.
In their report, it was found that there is a 13% increase from Q3 last year within the United States. comScore’s report also shows a total of $5.8 billion were spent through mobile devices showing a 62% use of smartphones as opposed to 38% use of tablets to complete mobile transactions.
Their report boasted some other highlights that happened during Q3 of 2013 that showed the top selling online products. Digital Content & Subscriptions, Apparel & Accessories, Consumer Packaged Goods, Consumer Electronics and Jewelry & Watches were the top selling products and each category has shown a 14% increase in comparison to last year’s Q3 report.
Another mentioned discovery was that Q3 2013 saw internet transactions accounted for 9.4% of discretionary spending in general. The highest percentage ever recorded.
The overall increase of 13% since last year does show a slow-down in the rise that we saw years prior. Last year there was a 15% rise in comparison to Q3 2011. comScore chairman, Gian Fulgani did mention that Q3 saw a dip in consumer confidence to explain the decrease in growth, and to expect the same for Q4. In addition to the reasons Fulgani mentioned in regards to the Q3 decrease: the upcoming holiday shopping season set between Thanksgiving and Christmas will be shorter than usual by 6 days creating a strain this year.
“That said, the trend could still spell a challenging holiday season for retailers this year – particularly given the highly compressed calendar between Thanksgiving and Christmas, which contains six fewer shopping days than last year and is the shortest shopping season since 2002. Nonetheless, we are confident that the growth rate in online spending will once again far exceed that in bricks and mortar stores, reflecting the ongoing channel shift to e-commerce.” comScore chairman, Gian Fulgani.
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