Global Digital Finance Adds Sandra Ro as Non-Executive Director

Global Digital Finance (GDF), an industry body in the digital asset space, has announced the appointment of Sandra Ro, the CEO of Global Blockchain Business Council, to its Board of Directors, as a non-executive director.
GDF promotes market participants to adopt best practices for crypto, digital assets and digital finance technologies by developing conduct standards. Ro will commence her role with the organisation on the 1st of September 2019.

Sandra Ro to promote adoption of GDF Code of Conduct
Her role as a non-executive director will see Ro focus on growth initiatives for GDF. This includes facilitating the acquisition and retention of industry members and association partners in North America, in order to increase the adoption of the global GDF Code of Conduct.
Commenting on the appointment, Ro said: “I am honoured to be invited to join the Global Digital Finance Board of Directors. I am excited to support this community-led global effort to set standards and best practices that promote responsible conduct and compliance, as well as supporting the development of balanced regulatory policies.”
Sandra Ro’s career
Ro is an early investor in cryptocurrency. She was recently added to the NYS Digital Currency Taskforce. She also serves on the EU Blockchain Observatory & Forum. During her career, she has held a number of roles with a crypto-focus.
With a career spanning more than two decades, Ro initially started off her career dealing with traditional assets. In 1998 she as an Associate for institutional equities and over-the-counter derivatives.
She was also employed at for more than two years and at Morgan Stanley again, for almost four and a half years, where she was focused on foreign exchange (forex) structuring.
During her career, Ro was employed at , from October 2011 until July of 2017. Whilst here, she started Digitisation at the firm and architected the CME CF Bitcoin pricing indices, leading to CME Bitcoin Futures, the statement said.