The biggest motivator for investing in equities in the United Kingdom is to achieve a flexible lifestyle, a survey commissioned by the , ayondo, found. The results from the survey, which were released today, show that 60% of UK equity investors do so to achieve a secondary income or give them a more flexible work life.
According to results, the survey found that overall men and women differ in their reasons for wanting to invest. For men, 35% invested because of the “excitement” factor, however, only 18% of women attributed the same motivation.
Females were more likely to begin investing for rational led reasons. This includes supplementing income to a part-time job or being driven by the idea that earning money from the stock markets feels like money for nothing. Only 19% of men felt the same, the survey found.
The survey also asked British investors what was the most important attribute to becoming a successful investor. To this question, 30% answered “having a cool head”, whereas 28% of investors said it was good timing, followed by commitment which came in at 13%.
Social trading is on the rise
Source: ayondo
“One way of making this transition easier is through Social Trading. This allows retail investors to follow Top Traders’ investment moves or signal providers to earn additional income in publishing their trading strategies.”
The survey from ayondo was conducted in February 2018 on a pool of 500 British adults who have invested or traded in stocks and shares. The survey was executed by research house OnePoll and aimed to learn about and discover what their key motivators were.
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