The US Commodity Futures Trading Commission is taking Long Leaf Trading Group, Inc., a registered , and its executives to court for a handful of violations and failures.
The core allegations are centered around the broker’s options trading program, dubbed “Time Means Money,” which Long Leaf misrepresented its effectiveness just for raking in huge commissions form their customers.
While the company touted lucrative returns can be made from using generated by its program, all of Long Leaf’s customers lost money when they traded based on TMM’s recommendations. Long Leaf’s operatives continued with their claims though they were aware of their program’s catastrophic results from both customers’ account statements and complaints from losers.
“The LLT Defendants nonetheless knowingly or recklessly failed to disclose to, or deliberately withheld from, customers and prospective customers the material fact that substantially all customers lost money trading under the program,” the CFTC said.
Nearly all of the program’s participants lost money, but Long Leaf didn’t disclose this fact to current and potential users, according to the complaint that accuses the defendants of fraud, misappropriation, registration violations and issuing false statements.
The shows that the scheme had been going on since at least June 2015 through December 2019, and involved false assertions that ultimately caused 400 customers to lose $6.1 million. In turn, the bulk of client’s losses went in fact to Long Leaf’s pockets as the firm made more than $4.4 million in commissions from its trade recommendations. This figure accounted for nearly 70 percent of customer losses.
The agency’s probe also identified similar patterns of that caused hundreds of thousands of dollars in unjustified commissions paid by customers and diminished the overall return on their portfolios. For instance, Long Leaf’s customers received one-size-fits-all recommendations regardless their equity, risk tolerance or investment objectives. The only difference was in the number of contracts recommended per each trade with customers holding more capital or seeking higher returns were advised to up their bets.
In connection with the promotion of TMM program, Long Leaf and its principals, Timothy M. Evans and James A. Donelson made a series of materially false claims through various means, including a website, social media, newsletters and verbal communications. The complaint described one of the firm’s promotional material that included a power point presentation showing an annual return of 12 percent on a $100,000 account. Long Leaf showed this presentation to prospective customers and told them it would be “easy” to achieve the same return with TMM.
In its litigation against Long Leaf, the CFTC is aiming for civil monetary penalties, restitution, and permanent bans on registration and trading against the defendants.