Equiniti Rebrands as EQ

UK-based financial and technology solutions provider Equiniti, announced today that it is becoming EQ.
EQ provides accessible digital services for regulated markets. The firm specialises in equity and investment products, pensions, payments and regtech, and performs administration and payment services for c.70of the FTSE 100.

The new label, EQ, aligns the company’s branding with its three core divisions: EQPaymaster,EQ Boardroom, and EQ Digital; alongside the US division, EQ U.S., the firm revealed.
EQ serves of over 3,000 companies and, through those companies, more than 3million shareholders, investors and pensioners across the world. The rebrand is one of numerous initiatives underway to connect EQ more closely with the 30m customers it serves.
These also include the launch of a farreaching vulnerable customer programme and a supplier code of conduct to drive sustainability through EQ’s supply chain.
The change to EQ is strongly symbolic: as we enter a new decade, and a new era for Equiniti, we’ve been considering what this means for us,” said Guy Wakeley, group chief executive of EQ. It means a stronger purpose;a more collaborative, sustainablebusiness; it means investing to protect vulnerable customers.
He added that the firm’s new brand represents the simplicity of its operations, the quality of its service, and the company’s everincreasing digitisation.
“We continually strive to care for every customer and to simplify each and every transaction. EQ embodies our motivation to achieve this. The company’s legal name will remain Equiniti Group plc.,” Wakeley concluded.
EQ is a provider of share registration, employee share plans, and associated investor services.
It also has market leading positions in pension administration and software, and employee benefit schemes.
EQ was founded in 2007 and provides nondiscretionary payment and administration services to brands and large publicsector organisations in the UK. EQ’s services, which are delivered by over 5,000 employees, benefit 36 million people in the UK and 120 countries around the world.EQ is listed on the London Stock Market as Equiniti Group plc..

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