Nasdaq Partners With Stifel for Alternative Trading System

US-based financial services firm Stifel and Nasdaq announced this week that Stifel will leverage Nasdaq technology for its new Alternative Trading System, developed and powered by Nasdaq’s Market Technology. The Stifel Crossing Platform (STFX) is targeted to go live next month and will offer unique liquidity to the firm’s 3,500 institutional clients.
The St.Louis-headquartered wealth management and investment banking firm will be the first regional broker to launch a platform of this kind. The system will enhance Stifel’s trading capabilities by leveraging the firm’s substantial retail order flow.The STFX also offers unparalleled flexibility and seamless integration of new technologies, while also meeting all regulatory requirements.

“This is yet another example of Stifel making strategic investments in key areas of our business to better serve clients, especially as conditions change and market structure evolves,” said Hugh Warns, global head of equities at Stifel.
“By leveraging Nasdaq’s technology, we are able to revolutionize and differentiate how we bring quality executions and transaction services to our clients, while also achieving cost efficiency,” he added.
A tailored execution approach
“We are excited to provide a tailored execution approach, as well as access to a unique source of liquidity to our clients,” said John Spensieri, head of US Equity Trading at Stifel. “We will also be rolling out a suite of proprietary algorithms, enabling us to consolidate Stifel’s institutional, retail, and advisory flow through a single hub prior to routing.”
“Through this partnership, we are delivering to Stifel high-performing technology and a scalable infrastructure solution, ensuring flexibility and regulatory expertise,” said Valerie Bannert-Thurner, senior vice president, Market Technology, Nasdaq. “Our experience in building and operating markets and trading systems, as well as our technical expertise, will provide Stifel with sophisticated functionality to support their efforts to innovate, compete and grow their offerings and services as a world-class brokerage firm.”
Stifel operates one of the largest equity trading platforms outside of the bulge-brackets. The firm is an active daily market maker in more than 4,000 stocks across all sectors and traded 6.6 billion shares in 2019.
Nasdaq’s market technology powers more than 250 of the world’s market infrastructure organizations and market participants, including broker-dealers, exchanges, clearinghouses, central securities depositories and regulators, in over 50 countries with end-to-end, mission-critical technology solutions.

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