smartTrade Opens New Office in Geneva, Adds Two Sales Directors

smartTrade technology is continuing its expansion efforts, with the company opening a new subsidiary in Geneva, Switzerland and appointing two senior sales directors, according to a report from Profit & Loss this Wednesday.
The two new senior sales directors are Peter Holmgren in London and Claude Doricic in Paris. According to their LinkedIn profiles, Holmgren joined the provider of in September of this year. 

Before he was working for smartTrade, he was employed at Fidessa for almost five years, with his most recent position being the Regional Sales Manager for the Europe, Middle East and Africa (EMEA) region.
Doricic, on the other hand, joins the company from SAS, where he was a global account manager for nearly four years, his LinkedIn profile states. Both Holmgren and Doricic will report to Lionel Sancenot, who is the global head of sales for smartTrade.
smartTrade relocates Lionel Sancenot

According to the report, the technology provider has relocated Sancenot to Geneva. As , he joined the firm towards the end of last year, bringing with him almost two decades of experience in the financial industry.
Commenting on the appointments to Profit & Loss, Sancenot said: “[Holmgren and Doricic’s] strong track record and knowledge of the market will enable smartTrade to accelerate its expansion in Europe. 
“This addition is part of our growth strategy and not just limited to Switzerland. We are seeing a strong demand from financial institutions in Southern and Central Europe looking for more sophisticated trading solutions which we intend to efficiently and quickly address.”
Regarding the new office, smartTrade reportedly said that the opening in Geneva and relocation of Sancenot is a natural step for the company, which will help support its growth in the region and offer its new and existing customers a local presence.
“Switzerland is a major financial and technology hub, where we provide our sell-side, buy-side clients with cross-asset trading solutions in foreign exchange and fixed income,” added David Vincent, CEO of smartTrade. “Having a local presence reflects our commitment to existing clients to always give them the best service possible.”