A new brokerage company is venturing into the already widely competitive retail broking space in Europe. The company’s name is Skilling and the firm has developed its own proprietary trading platform to enter the space.
Backed by the Scandinavian shareholders of Optimizer Invest, and with Skilling licensed by the CySEC, the firm is venturing into the industry at a key time. Optimizer already has some investments in the space with Catena Media and Gaming Innovation Group, and owns a large number of affiliate websites.
The co-founders of the brokerage are Swedes Henrik Persson Ekdahl and Mikael Riese Harstad and Norwegian Andre Lavold. The firm was established in 2016 and has been developing its own technology stack to venture into the market.
Today’s deal with London-based football club Fulham is the first significant commitment on part of the company to expands its presence in the market. The firm launched its offering in the UK earlier this year together with Sweden, Norway, and Germany. With the offering now available in the rest of the EU, the firm is strongly committed to continuing to invest in its growth.
Last year Fulham was relegated to the EFL Championship after several team management reshufflings. With a strong commitment to getting back into the premier league, the team is facing a hefty challenge in the coming season.
“With our shared plans for the future – Fulham’s push to get straight back into the Premier League and ours to bring trading to the masses – the partnership could not have come at a more opportune time,” commented the CMO of Skilling, Pavel Spirin.
The Skilling brand will be displayed on the back of the shirts of Fulham’s players. The deal puts the broker’s logo alongside Adidas and Dafabet, for the 2019/2020 season. The brand will also benefit from prominent exposure at Craven Cottage as well as across the club’s digital and social channels.
Skilling is not the first forex and CFDs brokerage to sponsor Fulham. Last year ICM.com was .