Rakuten Inc., the of Rakuten Securities, one of the largest FX brokers in Japan, has announced yet another . This Tuesday, the firm revealed a four-year partnership with football star Lukas Podolski.
Podolski is a German-native who is currently playing for Vissel Kobe, a Japanese professional football club currently playing in the top professional football league in Japan. He previously played for the German national team as a forward and helped drive the team to win the 2014 FIFA World Cup.
Under the sponsorship, Podolski will become a Global Brand Ambassador for the e-commerce company. According to the statement released today, the partnership will cover multiple avenues, including e-commerce, exclusive content, Viber integration, supporting Podolski’s charity work in Germany and more.
Together, the Japanese firm and Podolski will collaborate to deliver a number of products for football players and fans in the digital world, the statement says. These products will be launched in the coming months, starting off with Rakuten opening a “Strassenkicker” (Podolski’s streetwear fashion label) online shop on its German marketplace.
Source: Nikkei Inc.
Source: Rakuten, Inc.
“The partnership with Rakuten means a lot to me because it connects my football country of Japan with my home country, Germany,” added Podolski.
Rakuten signs NBA champion Stephen Curry
The announcement from Rakuten comes just a couple of weeks after the company announced that it has signed three-time NBA champion Stephen Curry as its brand ambassador. As , with this multi-year agreement the e-commerce firm is aiming to tighten its grip on branding and sports marketing in the United States.
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