Coinbase’ Institutional Head Departs Amid Bid to Become Institutional Go-To

Coinbase’ Adam White, the company’s fifth-ever employee and head of Coinbase’ institutional platform group, has decided to leave the company.The decision was reported by Bloomberg on Thursday, October 4th.
White’s decision comes at a crucial moment in Coinbase’ efforts to become the go-to platform for institutional investors. The company has been taking large strides toward the institutional investment sphere this year with the launch of a custody service and an. Coinbase’ native exchange, GDAX, was rebranded to ‘Coinbase Pro’ earlier this year.

A company spokesman told Bloomberg that “while we’re extremely sad to see him go, we’re also confident in that group’s ability to keep executing on the vision that he laid out to be the most trusted venue for institutional investors to trade cryptocurrencies.”
Coinbase also announced that former Instinet who joined the company as the managing director of its institutional business earlier this week, will take over much of White’s duties.

Here is a look back at our accomplishments throughout Q3 that I sent to our team earlier this week. I am consistently so proud of everyone at Coinbase and their efficient execution quarter after quarter. Can’t wait to see what we get done in Q4!

— Brian Armstrong (@brian_armstrong)

White’s Departure Could Signify the Continuation of a New Era for Coinbase
White’s departure could signal part of a permanent culture change for Coinbase. Indeed, White began his time at the company when it was still being run out of a single apartment and Bitcoin was trading for just $200.
Now, Coinbase is one of the largest and most famous crypto exchange companies in the world, with a multi-billion dollar valuation and millions of users. While White played a large part in bringing Coinbase onto the global scene as a platform for institutional investors, his presence was a reminder of the DIY, cypherpunk environment that cryptocurrency was born out of.
Signifying further entwinement with the world of institutional investing, Coinbase welcomed former executive Chris Dodds onto its board of directors earlier this week.

We’re proud to welcome Chris Dodds of the Board of Directors to the Board. His deep knowledge of financial services will be an asset as we head into this next chapter for the company and the cryptocurrency industry as a whole.

— Coinbase (@coinbase)

Over the past year, Coinbase has poached quite a bit of talent from Wall Street, and has significantly expanded its staff. In the past quarter alone, Coinbase added a Chief Legal Officer, and Chief Compliance Officer, a VP of Engineering, a VP of Data, and a Head of Learning and Development.