FlexTrade Systems Partners with Australian Broker Bell Direct

FlexTrade Systems, a provider of multi-asset execution and order management systems, announced on Sunday that it has partnered with Bell Direct, an online broker. Under the agreement, the Australian-based broker will use FlexOMS to facilitate Smart Order Router Algo strategies for the Australian market.
FlexOMS is a multi-asset platform. It provides sell-side firms with an end-to-end solution across multiple desks, trading styles and regions. Through the platform, institutions have access to a streamlined trading process.

Commenting on the partnership, Lee Muco, COO of Bell Direct, said: “we needed a system that would cater to our existing workflow while also considering the new workflow requirements of the Australian markets. FlexTrade’s technology fit the bill on all counts and matched our commitment to provide clients with the best in brokerage services.”
Dan Enstedt, Vice President of Business Development for FlexTrade’s Sydney-based operations covering Australia and New Zealand added: “We are thrilled to partner with Bell Direct. It is a premier online brokerage service for the region and we look forward to a long-term relationship in which FlexTrade’s cutting-edge technology empowers both firms to grow and expand in the Australian and New Zealand markets.”
FlexTrade Systems is bolstering its business development units
was founded in 1996. It is a leading provider for broker-neutral algorithmic trading platforms for equities, foreign exchange and listed derivatives. The firm has more than 225 buy-side and sell-side firms as clients.
Currently, the company is going through a , with the firm actively recruiting talent to its business development units. Earlier this year, the company Paul Alves as Senior Vice President of Global FX Business Development.
In addition, the firm also bolstered its product offering this year by . Through this partnership, it implemented the BestX analytics solution into its FlexTRADER EMS. Only last week that the firm upgraded its EMS offering with a new framework for strategy development and large-scale back-testing.