Broadridge Financial Solutions, Inc. (NYSE:BR) announced its latest senior hire, appointing Deborah Bussière as its newest Global Chief Marketing Officer. She will step into her new role on May 8, 2017 and will be based out of New York.
Ms. Bussière will be tasked with steering Broadridge’s global marketing functions, which includes many responsibilities ranging from the execution of the company’s brand strategy to its product marketing efforts, corporate communications, and digital marketing agenda.
She will be reporting to Chris Perry, Broadridge’s President of Global Sales, Marketing and Client Solutions. She joins Broadridge with over two decades of experience in the financial services space, having most recently worked as the Chief Marketing Officer at Grayscale Investments. Additional stops also include a stint as the Chief Marketing Officer for EY, among others.
According to Mr. Perry in a statement on the appointment: “Deborah is a proven leader with an extensive background in developing high-impact marketing and business development strategies. As Broadridge celebrates its ten-year anniversary as a public company in 2017, Deborah is well suited to play a significant role in driving revenue, relationships and reputation as we look to future growth opportunities over the next decade.”
“I’m thrilled to join a world class team and contribute to the evolution of the Broadridge brand and the expansion of our market share. Broadridge stands apart as an industry leader, for its scale of capabilities and its breadth and depth of services, as well as, being a leading developer of innovative solutions, such as our blockchain-based proxy applications and our digital communications network,” explained Ms. Bussière.